Ouseburn Valley Heritage Strategy


The Ouseburn Valley lies to the east of Newcastle city centre. It holds a significant part of the proud industrial heritage in the North East. Today, it has emerged as a vibrant cultural spot and significant part of Newcastle’s emerging creative scene. The Ouseburn Farm, a community-run urban farm, the Seven Stories National Museum for Children’s Books, and the Toffee Factory are among the places of significance that make the Ouseburn Valley what it is today.

What did we do?


Between February and May 2017, Ouseburn Futures sought the views of the public on buildings of cultural and heritage significance for a new heritage strategy. Using its reliable and easy-to-use engagement platform, PlaceChangers enabled the client (Ouseburn Futures) to reach residents, visitors, and individuals via the online engagement campaign. The campaign featured widely on social media and in the local newspaper. Based on a key question (“Which buildings in the Ouseburn are important to keep, and which are less important to conserve?”), members of the public could vote on the protection status of 122 building and leave responses, too.

Campaign landing page

What was the result?



In total 125 individuals participated leaving 5308 votes/comments. The campaign reached 100% coverage with 43 responses per buildings on average. Based on the user-generated content, a comprehensive report report was produced that the group now uses in its further work with the local council and other stakeholders. Ultimately, the campaign informs Ouseburn Future’s work with the council on an update to the heritage protection strategy for the area.

“PlaceChangers offered good value for money. The tool was exactly what we needed and the team was adaptable and responsive throughout.”

This campaign is still available online