Ouseburn Valley Heritage Strategy


The Ouseburn Valley, to the east of Newcastle city centre, forms a significant part of the proud industrial heritage in the North East. It has emerged as a vibrant cultural spot and important part of the creative scene of Newcastle. The Ouseburn Farm, a community-run urban farm, the Seven Stories National Museum for Children’s Books, and the Toffee Factory creative creative cluster are among the places of significance that make the Ouseburn Valley what it is today. Between February and May 2017, Ouseburn Futures sought the views of the public on buildings of cultural and heritage significance for a new heritage strategy.

What did we do?


PlaceChangers enabled the client to run an online engagement campaign to reach residents, visitors, and individuals on the clients’ existing mailing lists. The campaign also featured in a local newspaper. Based on a key question (“Which buildings in the Ouseburn are important to keep, and which are less important to conserve?”), the maps invited members of the public to leave suggestions for each building via the client’s website.

Campaign landing page

What was the result?



In total 125 individuals participated leaving 5308 votes/comments. The campaign reached 100% coverage with 43 responses per buildings on average. Based on the user-generated content, a comprehensive report report was produced that the group now uses in its further work with the local council and other stakeholders. Ultimately, this will inform an update to a 10 year old heritage protection strategy.

“PlaceChangers offered good value for money. The tool was exactly what we needed and the team was adaptable and responsive throughout.”

This campaign is still available online